CONNECT. LIVE. NOW.
CONNECT. LIVE. NOW. is a rebrand of Live Nation that channels the emotion, energy, and cultural impact of live performance. Shifting away from a corporate aesthetic, the new identity embraces “The Connection of Live” through a modernized wordmark, an energized pink color palette, and a dynamic graphic system that echoes the rhythm and spontaneity of concerts. The result is a bold, flexible visual language that positions Live Nation not just as an entertainment company, but as a cultural connector amplifying the shared emotion, diversity, and immediacy that define live experiences.