DUPE!DUPE!
DUPE!DUPE! reframes human cloning not as clinical but as warm, playful, and emotionally driven. Inspired by my experience as a twin, the identity uses bold blues, reflective materials, and mirror interactions to explore doubling, connection, and companionship. By challenging expectations around future-tech branding, DUPE!DUPE! shows my ability to build concept-driven systems that are visually striking, culturally aware, and emotionally resonant; design that shifts perception and reimagines what’s possible.