BUBBLE
This brand identity study analyzes how BUBBLE Skincare’s logo, typography, color palette, and packaging work together to form a cohesive visual system. I created a 10-page brand guide that outlines the brand’s strategy, core elements, and applications across print and digital touchpoints. The project highlights how BUBBLE maintains a playful, approachable personality while delivering clear, consistent communication, and demonstrates my ability to break down, document, and articulate a unified brand system.